Waterfall has been working directly with major real estate developers, retailers, and global corporations to develop permanent art content and site specific artwork projects. Waterfall has completed
four site specific development projects in Nike’s World Headquarters in Beaverton, Oregon.
Waterfall developed the site-specific works of Hong Sungchul for LeBron James Innovation Center in Beaverton, OR. Hong has created a dynamic elastic string installation honoring Nike’s co-founder, Bill Bowerman at LeBron James Building. Hong used about 8,290 customized strings of 11'4" for each string which were applied with actual Nike Shoe aglets. Hong’s work created a sense of movement in time and an energy with Bill’s portrait images.
Hong Sungchul
Hong Sungchul is an artist currently based in Korea who uses elastic strings as the main element in his works while also reflecting the regularity of parallelism. He turns photographs into three-dimensional works of art by printing the photographs onto a series of elastic bands using planar imaging software, that he then aligns at varying depths.
